Xerox Xerox Blogs

Ideas, Ideas, Ideas


Are you sales people relationship builders or Challengers

Submitted by Scott Titus
December 13th, 2011

This is a great book for all owners, executives and sales managers. Question, do you think you want Relationship builders or Challengers on the street selling? You might be surprised to see the results and what the research suggests.

http://www.executiveboard.com/challenger/

Personalized Video Ideas

Submitted by Scott Titus
December 9th, 2011

Check out what Disney is up to. Personalized and Viral videos — AWEWSOME! Think of all the informaiton they then can easily capture to do targeted marketing! http://family.go.com/santas-list/

Cross Media 2012

Submitted by Scott Titus
December 9th, 2011

In my experience, those that are reallly figuring out the whole cross media technologies are doing better than those are aren’t. Well, no surprise that in 2012, there is a specific Cross Media show in London called Cross MEdia 2012. Check it out.

http://www.crossmedialive.com/page.cfm/Action=press/libID=1/listID=1/libEntryID=3

2012 Direct Mail Trends for Non Profits

Submitted by Scott Titus
December 9th, 2011

I saw this blog post and figured it was worth sharing if you serve non profits.

http://pkscribe.com/nonprofit_news/4-nonprofit-direct-marketing-trends-for-2012/

2011 Direct Mail Trends

Submitted by Scott Titus
June 17th, 2011

Nice article for your sales people to read and share on trends….

http://www.presort.com/2011/06/03/direct-mail-marketing-bouncing-back-with-economy/

How are you managing content for marketing

Submitted by Scott Titus
June 17th, 2011

Here’s a great posting by one of our top marketing gurus at Xerox. Take a quick read.

http://b2bmarketingpost.com/tag/best-practices/

Need a new idea? Poke the Box – Seth Godin’s book….I love it!

Submitted by Scott Titus
April 13th, 2011

I just finished Seth Godin’s new book on my last plane ride. Here’s a link to You tube where he talks about it. Basically — my suggestion — START POKING….and see what happens….

www.youtube.com/watch?v=6IapqgokfNU

Want new retail ideas? Check out this book: 1001 Ideas to Create Retail Excitement

Submitted by Scott Titus
April 13th, 2011

Nice book — http://www.amazon.com/1001-Ideas-Create-Retail-Excitement/dp/0132923939

iGen4 New Matte Toner

Submitted by Scott Titus
April 13th, 2011

Did you know we now have Matte Toner for iGen4e?

Here’s a You Tube video worth watching…..

www.youtube.com/watch?v=4dGR6IxkwfE

2011 Marketing Ideas – Must Read

Submitted by Scott Titus
January 11th, 2011

This is the a great link to 2011 marketing ideas to share with your customer. If you are my customer, I will gladly meet with you and your team and review how you can implement some of these.

http://www.paulwriter.com/blogs/item/221-frugal-marketing-ideas-for-2011-first-appeared-in-businessworld