What is Customer Corner? This is a place for all my customers to provide your feedback and comments about Xerox products, our partners, our local team, our local service, ME and our business development efforts!
Thanks for being our business partner and we are looking forward to helping your business grow!
I still think this is one of the better w2p articles I have read, which was put out back in January, 07 in Graphic Arts Monthly !http://www.gammag.com/BackIssues/artbgam0701.killerapp
Take a read and let’s talk!
I have a Toyota Rav4, 2004 Honda Accord and 1999 Mercury Sable. I am amazed that I always get the same $14.95 oil change coupons from GoodYear, for all three cars. Now, I usually take my cars to Goodyear for service because it is convenient. At least once a year, the 1999 Sable seems to run me a lot more than the 14.95 I think it is when I drop off the car. It has needed things like break pads, tires, alignments, lights replaced (ouch..margin in replacing the lights) and so on. I am wondering why the Ford dealership or Honda dealership hasn’t sent me a "free oil change" coupon for that car. If I were a dealership that offers services, I would absolutely give free oil changes away for cars between 50,000-80,000 miles. I know that if I received a free coupon, I would take my car there for sure. And, I would probably find myself browsing the new cars while I was waiting also, increasing my chances that I would replace it with theirs.
If you have ideas or thoughts regarding this industry, please post them.
As a printing/marketing company, have you considered doing a campaign targeted at your best new business prospects.
Give them a easy way to order (I am thinking w2p) and give them a free "50 dollar" gift card towards their 1st order. If they spend $51, you will lose money! However, what if they spend thousands and you get on-going new business you wouldn’t have otherwise got? What if the opportunity were millions? It is all about targeting the right prospects!
Are you a "Love Cat"? Do you set up customers with other people in your network with no expectation? Do you give and not expect anything in return? I really enjoyed this book.
It was both a New York Times and international best-seller.
Visit Tim Sanders web site at http://www.timsanders.com/
In Good to Great, what I like best is when Jim talks about the importance of having the right people in the right seats. I relate it back to my territory and can see the positive impact of having the right people. Your chances of success significantly increase when you have the right people and partners (both internal and external).
Check out Jim Collins web site at: http://www.jimcollins.com/
Have you had a demo yet of XMPie? How can you help your customer target the right message to the right customer? Well, you need the right technology, the right partner and the right software. XMPie is absolutely one of my favorite W2P solutions. I specifically like the really cool things you can offer your customer and I believe in the power of tracking. I believe the value of PURLs and the benefit they will have for you and your customers. When done right, it is absolutely amazing what you can do and the power it can have. Visit XMPie at http://www.xmpie.com/home.php
Here is an article posted on Investors.com back in May after the trade show.
"Latest-Generation EFI Fiery Server Drives New Xerox Color Mid-Production Digital Press; Award-Winning Fiery Server’s Advanced Workflow, Color VDP and Production Capabilities Optimize Xerox DocuColor 5000 Launched at On Demand"
Go to article: http://www.investors.com/breakingnews.asp?journalid=37838422
If you are looking at digital color and don’t know where to start, the DC242-DC260 series is what I believe to be the best value light production Color press ever launched! My 6 minute video presentation that I created is located at http://www.brainshark.com/xerox/dc242.
From the announcement I saw on yahoo: "Xerox made a fast first impression at PMA with its print-image-quality victory in the Digital Imaging Marketing Association’s 12th Annual Digital Printer Shoot-Out, announced today. DIMA is the premier trade association devoted to expanding the global digital imaging market, and traditionally holds its annual conference immediately prior to the PMA Show.
The DocuColor™ 250 Digital Color Printer won in the digital press category. In the shoot-out, competitors were given a target file and a color-accurate target print and asked to produce the best possible print within five working days. A panel of expert judges evaluated entries on image-quality characteristics including shadow detail, flesh tones and other criteria. The print from the Xerox DocuColor 250 was selected as the winner of the shoot-out, with quality surpassing higher-volume competitive digital presses priced two to three times higher than Xerox. "
Visit full article at: http://www.xerox.com/go/xrx/template/inv_rel_newsroom.jsp?Xcntry=USA&Xlang=en_US&app=Newsroom&format=article&view=newsrelease&ed_name=NR_2007March8_PMA&metrics=hp_0308
Those that know me will tell you I love Seth Godin’s book, called "The Purple Cow". I believe it is the best marketing book ever written!
Let me ask you, are you a "Purple Cow"? Before you answer, consider why a consumer would want to do business with you vs. your competition. Are you "unique"? Are you "spectacular"? Are you "special"? I want to personally help you be a "Purple Cow". I know I try hard to be a "Purple Cow" too!
