Tuesday, October 2nd, 2007
Find out how PANTONE, Inc., leveraged Variable-Data Publishing (VDP) to successfully promote their new monitor calibration system. By integrating personalized text and graphics into the design, this campaign delivered response rates four times greater than previous non-VDP campaigns and increased incremental sales by 81 percent.
Watch the video: http://rs6.net/tn.jsp?t=u5yddfcab.0.4vzk7dcab.8yrwyccab.17&ts=S0286&p=http%3A%2F%2Fa400.g.akamai.net%2F7%2F400%2F5566%2Fv0001%2Fxerox.download.akamai.com%2F5566%2Fwmv%2FPantone.wmv
