Ideas, Ideas, Ideas

This is a great book for all owners, executives and sales managers. Question, do you think you want Relationship builders or Challengers on the street selling? You might be surprised to see the results and what the research suggests.

http://www.executiveboard.com/challenger/

Check out what Disney is up to. Personalized and Viral videos — AWEWSOME! Think of all the informaiton they then can easily capture to do targeted marketing! http://family.go.com/santas-list/

In my experience, those that are reallly figuring out the whole cross media technologies are doing better than those are aren’t. Well, no surprise that in 2012, there is a specific Cross Media show in London called Cross MEdia 2012. Check it out.

http://www.crossmedialive.com/page.cfm/Action=press/libID=1/listID=1/libEntryID=3

I saw this blog post and figured it was worth sharing if you serve non profits.

http://pkscribe.com/nonprofit_news/4-nonprofit-direct-marketing-trends-for-2012/