The power of a special deal is important to drive sales that wouldn’t otherwise happen. For example, I was planning a guys trip for me and my son. I wanted to go to great wolf lodge in Concord. I called and asked if they had any specials. Their answer – NO they don’t unless i spend 2 nights. THeir price? 249 a night for the least expensive room. So instead, I took Ethan to another hotel and we went to a wrestling match. Whats the point — if they would have given me a 10% discount….i would have spent $229 for a hotel, probably another $30 for magic quest, $15 for wand, $50 for dinner/food and instead, they probably had an empty room. The power of giving a discount or doing promotions is important to driving incremental sales and revenue streams.