Digital is about running one and being creative, right? Well, what about personalizing packaging! I think that is so cool. For those that think this isn’t possible, check out this web site from “MyChewingGum”. http://www.mychewinggum.com/
These packages can be printed on an iGen, even with in-line finishing, coating and yes die-cut! Pretty amazing if you ask me.
Who are the top 75 most Reputable Companies in the U.S.? Xerox makes top 10, comes in at #8!
http://www.forbes.com/2008/06/10/reputation-institute-report-lead-cx_mk_0610reputable_table.html
Saw this on WhatTheyThink.com and thought it was great!
http://members.whattheythink.com/evt/08/drupa/drupa08ward5.cfm
I spend a lot of time talking about the value of the Xerox partnership and how I help support my customers differently than my competitors!
Well, it starts with great leadership and tone at the top! Check out this article. I couldn’t be more proud of our CEO!
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Anne Mulcahy Becomes the First Woman CEO to Receive Chief Executive Magazine’s ‘CEO of the Year
This is a great article on how a small savings bank was able to grow. I would recommend some of these to your banking customers! See what this small bank in Buffalo did to compete http://www.usfst.com/pastissue/article.asp?art=268961&issue=183
The Greater Buffalo Savings Bank was founded in 1999 with the motto ‘banking, the way it used to be’ and has been positioned as a local community savings bank for the Western New York region.
http://www.usfst.com/pastissue/article.asp?art=268961&issue=183
I am back on real estate because I feel this opportunity is so large for you! Check out this article, written back in late 2006. These are great ideas to share with your real estate customers. This article is talking about good topics to recommend they add to their web site to drive traffic. I say, take it a step further. http://www.famousagents.com/content-ideas
For example, do they create a “step by step guide to let buyers know exactly what it is going to be like to buy real estate in NC.” - who is printing?
What about a book on ”7 Reasons Why you Should Sell your Home during the holiday season” Hmm, a like that because some would argue you shouldn’t!
Have you seen Print Planet? Go to printplanet.com and read the threads.
They discuss not only my products like the DC260, DC5000, DC8000AP and iGen3, they also discuss some of my competitors like the Canon7000 (you will see why I absolutley say you should avoid that one), Minolta, HP and Kodak.
They also discuss web sites, workflow tools and more. From what I can tell, it is a great site with good traffic and posts.
Remember that anyone can post, so read with caution. However, some do include phone numbers and company names so if you are really interested, I can help you figure out how to actually contact those and you can hear the live story.
Additionally, if you have to remember that you have to consider your local sales and service team when making a decision. You want to move forward with a partner that is passionate about your business! I believe this is a huge competitive advantage for me because I am lucky enough to have what I feel is the “dream support team” (service, sales and business development).
At OnDemand earlier this year, Dr. Joe was on a panel with Gina Testa and Larry Zusman. You may remember Larry from our GC event on Cross Media at PICA last year. Anyway, take a look at Dr. Joe’s answers to the questions including discussing change, top 3 concerns, economy, value prop and more. Worth reading and printing out.
http://members.whattheythink.com/allsearch/articleerc.cfm?id=32706&printer=pr
Selling to Realtors? Although this article was written in 2004, I thought these were great ideas of what successful realtors had done to make them a “purple cow” and set them apart. These are great ideas to share with your customers and perhaps it will lead to other good ideas.
http://www.realtor.org/rmomag.NSF/pages/featurejan04marketing
I saw this site on MSNBC on “Going Green” and thought it was perhaps the best resource site on “green articles” I have seen. It is absolutely worth a look, especially if you are calling on some of these industries.
